How Whizks Was Built Through Healthy Baking by Keerthana Abhishek

There is a quiet shift happening in the way we eat dessert. More and more people want the joy of a good bake without the guilt that used to come attached to it. Healthy baking has moved from being a niche preference to something home kitchens and conscious brands are actively building around, driven by people who simply want to enjoy their favourite treats without compromising on how they feel afterwards.

That shift is exactly what this week’s Wonder Woman Wednesday feature has spent years working toward. She turned a personal health struggle into a full-fledged healthy baking brand, and her story is proof that the most meaningful businesses often begin with a problem the founder herself needed solved.

Meet Keerthana Abhishek, the Founder Behind Healthy Baking Brand Whizks

Hi, I am Keerthana Abhishek, the founder of Whizks, a healthy baking brand built on the belief of goodness in every bite. I hold a B.Com degree along with an MBA in Marketing and Systems from Chennai, and I am based in Bengaluru, where Whizks now delivers baked treats across Pan India.

I have been part of the D2C food industry for over 22 years now. My journey did not begin with Whizks. It began much earlier, back in my college days, when I started out as a chocolatier. That early exposure to working with ingredients, understanding what goes into good food, and learning how to build something people genuinely enjoy shaped almost everything I have done since.

My Journey From Chocolatier To Healthy Baking Entrepreneur

Turning Lactose And Gluten Intolerance Into Purpose

Whizks was not born out of a market gap I noticed from the outside. It was born out of my own body telling me something needed to change. I live with lactose and gluten intolerance, and for years that meant constantly having to say no to the desserts everyone else around me was enjoying without a second thought. That experience stayed with me. I did not want to avoid dessert for the rest of my life, and I did not want anyone else with similar sensitivities to feel that same sense of missing out either.

That is what pushed me to start Whizks one and a half years ago. I wanted to create wholesome baked treats using no maida, no refined sugar, no artificial additives and zero preservatives, so that people like me, and people who simply want to eat more mindfully, could enjoy dessert without compromise.

Building Whizks On Goodness In Every Bite

Every product we create at Whizks is built around one simple mission: to make wholesome treats for mindful living. That phrase, goodness in every bite, is not just a tagline for us. It shapes every ingredient decision, every recipe trial, and every product we eventually put out into the world. Healthy baking desserts without maida or refined sugar is not easy, and getting the taste and texture right while removing ingredients most traditional bakes depend on took a great deal of patience and experimentation. But that difficulty is exactly what makes the final product meaningful.

What Makes Whizks Different

At Whizks, we curate treats for several specific dietary needs, including eggless, dairy-free, gluten-free, vegan, diabetic-friendly, baby-friendly, and travel-friendly options. I wanted Whizks to be a brand where no one feels like an afterthought. Whether someone is managing diabetes, following a vegan lifestyle, introducing solids to their baby, or simply trying to eat cleaner, there should be a treat on our menu that feels like it was made with them specifically in mind.

This is also why Whizks delivers Pan India. Healthy eating should not depend on which city you live in or how easily you can find speciality ingredients near you. My goal has always been to make wholesome, honest desserts accessible no matter where you are ordering from.

Recognition And What Lies Ahead

Being honoured with the UDAAN 2026 Award in the Food and Nutrition category was a deeply humbling moment for me. It felt like a recognition not just of Whizks as a brand, but of the years of trial, error and persistence that went into building something rooted in genuine care rather than shortcuts. Awards like this remind me why I started in the first place, and they push me to keep raising the bar for what a healthy dessert can look and taste like.

Building a business around your own health journey is not always simple, but it has been one of the most fulfilling paths I have taken. Every order that goes out from Whizks carries a small piece of that original problem I set out to solve: the wish for a dessert that loves you back as much as you love it.

If you are someone who wants to enjoy desserts without compromising on your health goals, whether that is due to an intolerance, a lifestyle choice, or simply wanting cleaner ingredients on your plate, I would love for you to try what we have built at Whizks. Every bite is made with the same intention that started this journey: goodness that you can actually feel good about.

Are you a woman building something meaningful of your own? Wonder Woman Wednesday celebrates real women building businesses, one story at a time. Reach out to us to be featured.